Tag Archives: superzoo
The pet industry is huge, growing and almost exclusively focused on solving problems – the root of innovative ideas. Yet, unlike tech, it’s not given it’s innovative due. Sure, there’s plenty of pet tech (check out SuperZoo 2018), but sometimes a simple adjustment to an existing product is all that’s needed. Add a handle, an […]
How much data do we need about our pets? A lot, apparently especially when you ask manufactures for pet tech gear. That’s right. ‘Pet tech’ is its own category and one that merited a feature section at SuperZoo this year, a Las Vegas pet industry trade show that, according to organizers, attracted nearly 10,000 retail […]
Toys, toys, toys … dogs can’t get enough. Or apparently, we can’t get enough. Toys dominated the ‘new product’ section of SuperZoo this year – or that’s what it looked like to me. “Pets are happy,” says Susan Traub dog toy and clothing designer of Royal Animals. “I make happy toys. I’ve got a frisbee, […]
Twenty years. It’s been twenty years since the cult classic film The Big Lebowski was released by dynamic director duo the Coen Brothers. It’s been one year since dogtrotting.net attended SuperZoo, the annual pet industry trade show in Las Vegas. Strangely, I’m combining the two into a contest: Leave a comment below – Are you […]
The minute we invented smart phones, Aps and GPS, someone found a new use for those technologies. We don’t only use our phones to call people or take photos anymore – we can contact our kitties with them. We don’t just use GPS to find our way to Aunt Margaret’s new house – we’re using it to find lost dogs.
Necessity is the mother of innovation … or something like that. In other words, so many entrepreneurial endeavours are born out of a need to solve a personal problem.
And K9 Sport Sack – the backpack for your dog – is no exception.
Few people visit Las Vegas to meet dogs, but that was a highlight of my trip to The Strip this year. Attending SuperZoo 2017, an annual pet-industry trade show featuring more products than you can dream of (check out round up one), was the main reason I flew to this land of lights and casinos. […]
It’s the most wonderful time of the year…. No, not Christmas but close. SuperZoo! It’s SuperZoo time, a huge annual pet industry trade show in Las Vegas, where I went (sadly without my dog Victor) to be overwhelmed by both distractions in Sin City and the multitude of pet products, ideas, innovations and people who […]
We hear a lot about innovation, creativity and ingenuity being essential to industry developments, leadership and expansion. Well, if you want to be inspired check out the pet industry. Yes, the pet industry might be giving electronics and automation a run for their money particularly in the department of ‘I never thought of that.’ One visit […]
SuperZoo is the World Pet Association’s mega pet industry trade show held annually in Las Vegas. This year more than 1200 exhibitors participated, and if you doubt the growth, size and even influence of the pet industry in North America, spend two days walking and talking the 8,5000 square feet of trade show floor and, after you collapse, your mind will be changed – and blown.