Iceland. That word conjures images of picturesque landscapes, towering volcanoes, gushing hot water, and waterfalls. I loved visiting Iceland and have memories of riding Icelandic horses across a lunar-like open field punctuated by shrubs and black chunky lava rocks left over from volcanic eruptions centuries ago. And that is one reason I was drawn to Icelandic Plus dog treats and chews when I saw the company booth at a Canadian pet industry event.

Iceland, Fish, and Dog Treats

What should come to mind when thinking of Iceland is fish – fishing is the country’s largest industry (along with tourism). Guess what? That includes pet products, specifically dog treats made from – you guessed it – fish. Icelandic Plus is yet another company now importing dog and cat products, some marine-based, into both Canada and the United States.

This post contains links from affiliates such as Amazon and/or Chewy online pet supply store.

I don’t often focus on only one company when writing about treat reviews, but the company offered interesting solutions to issues I’ve had with my dog. Plus, I met Michael Vernon, Senior Vice President of Sales at Icelandic Plus at Pets Canada 2025 (where I also learned about the benefits of quail eggs for dogs). Icelandic Plus was generous with products to review, especially when I discussed a few minor but nagging dog-related problems I was experiencing.

Here are the dog-related issues and the Icelandic Plus answer to each:

Problem: Help needed with dog doo issues

Solution: Icelandic Plus Collagen Puffs. While these dog treats are not fish, they do contain a marine product: kelp. Icelandic Plus Collagen Puffs (affiliate link) are baked beef collagen (from beef raised in the USA) and dehydrated kelp. Just two ingredients, but the treats offer a high amount of protein, less than 20 per cent fat, omega acids, and – important for my dog’s issue – fibre.

Kelp is a source of fibre and can help with infrequent gastrointestinal issues in dogs, similar to pumpkin. My dog is not a pumpkin fan, so an alternative was helpful.

Result: My dog was extremely interested in these treats. Although they are puffy, they are harder and crunchier than they look. As a treat, I had to give them in moderation. I’m not sure if the fibre immediately solved her pooping issues, but it didn’t cause any and including extra fibre into my dog’s diet daily is what the vet recommended. She definitely ate collagen puffs with kelp with more enthusiasm than she does pumpkin.

Problem: My dog needs enrichment, such as chews

Solution: Icelandic Plus Lamb Horn Dog Treat. Again, not fish, but sheep ranching is a significant agricultural industry in Iceland – a running joke is that Iceland is an island of sheep with a few people on it. Sheep horns (affiliate link) are a byproduct of that industry that can be used for little else than dog chews. According to the company, these ones are sourced from free-range Icelandic lamb. Also, horns are made from keratin (like nails and hair), not bones or rawhide, making them easier for dogs to digest. Icelandic Plus horns have a marrow-filled centre containing healthy fats and more flavour.

So why this chew for my dog? This issue needs a bit of explaining. My busy high-energy spaniel needs a lot of enrichment activities, especially indoors during the winter months. However, she burns through soft chews quickly but guards ‘high-value’ chews (such as pizzles) from the cats rather than chews them. So, Icelandic Plus offered this alternative to our usual chews: lamb horn. Hard enough to keep her busy for days, but not something she thinks the cats want.

Result: My dog took the Icelandic Plus lamb horn (size small for spaniels) from me immediately, but put it in her toy stash. Later, she brought it back downstairs, chewed out the marrow, then crunched the horn without growling at the cats, which is progress.

Problem: My dog isn’t excited about chewing dried fish skins.

Solution: Icelandic Plus Cod Cube. I like the idea of giving my dog dried fish skins as a chew. Fish skins are rich in omega-3s and are low in fat. They’re a healthy protein for dogs with food sensitivities, and, honestly, they don’t look like body parts, which does bother me about some other chews (including lamb horns, to be honest).

However, my dog isn’t really interested in chewing on fish skins. She’s a little more interested in fish braids (see fish braid review here), but single pieces of skin she plays with until they go soft. So, Michael Vernon from Icelandic Plus recommended the Cod Cube (affiliate link). It’s aptly named because it is a cube of air-dried compressed cod skin that gives the dog a little more to literally sink its teeth into.

Result: My dog did spend more time chewing the Icelandic Plus Cod Cube than she does regular dried fish skin strips. She likes pulling things apart (like plush toys the minute she gets them), so this chew worked for her. Plus, it is light, compact, and plastic-wrapped, so taking it on a trip with us was easy – and gave my dog something to do in the hotel room.

Fun fact: Thanks to volcanoes, most of Iceland uses geothermal energy for everything (except for running cars). All air-dried treats, such as Icelandic Plus Salmon Chips dog treats which are crunchy discs of salmon and wild-caught pollock, are processed using geothermal energy – environmentally clean and renewable. Also, my dog liked these fish treats and salmon isn’t usually her favourite flavour.

Writer bio: Sherri Telenko has been a professional writer for decades and a travel writer for the last two. She’s a member of TMAC (Travel Media Association of Canada) and Dog Writers Association of America and travels almost weekly with her canine companion, Victoria.Contact Sherri at dogtrotting.net here. All written content is original, written by a person, and based on experience and research. Please subscribe!