It’s the most wonderful time of the year…. No, not Christmas but close. SuperZoo!
It’s SuperZoo time, a huge annual pet industry trade show in Las Vegas, where I went (sadly without my dog Victor) to be overwhelmed by both distractions in Sin City and the multitude of pet products, ideas, innovations and people who love their fury friends like family.
Colours, colours, colours caught the eye of my inner pet-stuff shopping addict. I couldn’t stop looking. Cool collars, pet beds, accessories, food, treats and yes, travel equipment lined hundreds of isles all here to hook retailers’ attention to get this stuff in front of consumers.
Here’s my first round of favourite new products coming to a retailer near you. If you don’t see what you love, don’t worry: there’s more tech, home décor and just plain pet cool coming soon:
“He’s remarkably calm wearing his Shed Defender,” says Casey Walters of the eight-month-old terrier modelling Shed Defender (affiliate link). Reducing anxiety is the added benefit of this product that looks like doggie long johns covering Fido from neck to ankle.
Walters originally invented Shed Defender for his St. Bernard, Harley, who shed thick blankets in the car. Now, thanks to Shed Defender, road trips are fur free.
This doggie onesie also substitutes for the cone of shame covering hotspots and surgical sites while healing. If you don’t mind questions, or questionable glances, don your dog in a Shed Defender and take him to events where stray pet hair or dander might be an allergy issue.
Available in eight colours and nine sizes ranging from mini to giant, it’s breathable and yes, there’s zip for potty breaks too.
The Big LeBarkski
The 1998 cult classic Coen Brothers film, The Big Lebowski, still has legs or at least pet product marketing cred. Carolina Pet Company, licensed to carry Pendleton pet products, has introduced something film-buff dog-lovers likely can’t resist: The Big LeBarkski – also called The Pendleton Pet Westerly – Sweater. (affiliate link). It’s a dog sweater similar to the Pendleton worn by Jeff Bridges’ down and out movie character.
Available in five sizes from extra small to large and ranging in price from $34.99 to 59.99 (US), the doggie Westerly is a conversation piece. You might want to re-familiarize yourself with the film too. (affiliate link).
Add the Carolina Pet Company Pendleton bowling ball and pin stuffed toys to the package and your four-legged dude rolls a strike.
Bella & Beau Charms
This product falls directly into the stuff-I-want-more-than-my-pet-needs category, but who cares?
I cooed over Bella & Beau charm bracelets and collars like I’d never seen jewelry before. Forget Pandora, now you and your dog have matching accessories. Leather dog collars have detachable silver chains perfect for adding as many Bella & Beau charms as you’d like, then buy matching ones for your own bracelet.
The company launched early this year after owner Jim Broshat got the idea he’d like something that reminded him when his dog’s birthday was. Somehow, that led to manufacturing a series of dog-focused charms. Soon they’ll be in stores across the U.S., so you can pick one up at different place each time you travel with Fido.
Until then, you’ll have to order on line at Bella & Beau. (Use discount code ‘superzoo’ at checkout to get a free leather bracelet with any charm purchase).
Try saying this ten times fast: Whimzee Brushzees™. By the time you’re done, your dog will likely be done too – chewing it.
Brushzees is the latest product from the company known for dog dental care. Apparently, these new chews are redesigned with grooves and ridges to remove plaque – like other Whimzee products – but with one added benefit: the shaped makes it easy for dogs to grip and chew.
That’s right. There’s a ‘pawfect paw pad’ on these Whimzees designed for thumbless dog paws. So if your pooch is done with her Whimzee hedgehog (affiliate link), give her a Brushzees to shake it up, while keeping teeth clean and doggie breath at bay.
Pooch Planet Beds
Preston from PrestonSpeaks.com gets cozy in a Pooch Planet dog bed (affiliate link) and understandably so. These therapeutic beds lined with memory foam might be the softest, most supportive dog beds I’ve found yet.
A product falls under the WorldWise Inc. umbrella. The company works with mattress manufactures to recover unused pieces of foam for the bottom and thick reclaimed soy foam stuffing for the bolsters, which retain shape for a long time, according to WorldWise Inc. product manager, Anne Wong.
The orthopedic human-grade quality of this foam makes it ideal for elderly pups, like my 12-year-old terrier Victor. Plus, there’s a crate liner line perfect for travel or as a bed on its own while road tripping.
goDog Sugar Skullz
I know, my dog will play with any stuffed toy no matter what shape or colour, but the brighter the better to attract my attention. So, you got to love these trendy tattoo art dog toys, Sugar Skullz from WorldWise Inc.’s new dog toy line goDog®. Get these skulls with or without rope in colours like neon pink, green and blue.
A selling feature: the company’s Chew Guard Technology™ guarantees longer play time and less destruction. To prove it, there’s a one-time replacement option if your dog tears through them faster than you’d like.
Loving Pets Le Bol
Ok, these are pet dishes and yes, you can have too many but that doesn’t stop me. (Doesn’t stop me from buying people dishes, either). I love these colorful Le Bols from Loving Pets (affiliate link) because they look like pottery but are actually stainless steel.
Therefore, they don’t break and are practical, cleaner and safer than plastic. Rubber on the bottom provides a floor grip and the décor-friendly colours don’t look out of place in contemporary kitchens. No surprise, this company brought us the Bella Bowl (affiliate link), one of the best-selling dog bowls of all time. Don’t worry Bella Bowls are still available, in even more graphic prints.